Piquadro has taken a new, decisive step in its path of sustainability and, after the green turning point with the use of recycled materials, the use of leathers from certified supply chains, and the project to support the community of its mountains, announces neutrality carbon dioxide for the entire Group.
The objective of offsetting the 1,896 tons of CO2 produced by the companies of the Group – Piquadro, The Bridge and Lancel – will be achieved through certified carbon credits generated thanks to the reforestation of highly degraded areas of the Cerrado in Brazil, the most biodiverse tropical forest in the world . This project, developed and managed by the Bolognese company Carbon Credits Consulting, allows the recovery and restoration of the native forest while contributing to defend biodiversity and improve the living conditions of local populations.
At the same time as offsetting the carbon footprint relating to corporate activities, the Piquadro Group takes on another important commitment to environmental sustainability, paving the way for an even higher level of responsibility: it will gradually begin to offset the CO2 emissions related to the production of some products among the best sellers of the three brands. For Piquadro, The Bridge and Lancel, in fact, about 15 products were identified among the best-selling lines and the amount of CO2 emitted was calculated for each with the aim of compensating for it through the purchase of additional certified carbon credits. Piquadro will thus be one of the first companies in the world, not only in its sector, to have embraced such a level of commitment.
The so-called «carbon credits» or offsetting certificates are the means by which it is possible to mitigate the effects of the gigantic carbon footprint represented by the production of global CO2, the main cause of climate change. One carbon credit equals one tonne of CO2 avoided or taken from the atmosphere through the development of certified projects, including forestry projects that not only capture atmospheric CO2, thanks to chlorophyll photosynthesis of plants, but contribute to the benefit of biodiversity and communities of the project area, elements of extreme importance for Piquadro.
In addition to offsetting the Group’s carbon footprint through a reforestation project, Piquadro is implementing important measures to accelerate the energy transition and in this context has just completed the installation of a 173 kW photovoltaic system at the headquarters in Gaggio Montano. Thanks to cutting-edge technologies, this project, carried out in collaboration with Enel X, will help reduce annual energy consumption by 46%, generating 190 MWh of electricity from solar energy annually and avoiding the emission of 95 tons of CO2 into the atmosphere per year.